The case focuses on the career of Horst Dassler, the son of the founder of the German-based sports shoe manufacturer Adidas. The origins of the firm were in the interwar years, and it rose to public prominence after it provided spikes for the famous African-American sprinter in the 1936 Berlin Olympics.
1978-12-06
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Horst Dassler (12 March 1936 – 9 April 1987): 215 was a businessman who was the son of Adolf "Adi" Dassler, founder of Adidas. Horst Dassler founded Arena , a swimwear company, and became chairman of Adidas, and at the time of his death it was the world's largest sporting goods manufacturer with affiliates in 40 nations. Adolf "Adi" Dassler (3 November 1900 – 6 September 1978) was a German cobbler and entrepreneur who founded the German sportswear company Adidas, and the younger brother of Rudolf Dassler, founder of Puma. 21 relations. Horst Dassler: | | | |Horst Dassler| | | | | World Heritage Encyclopedia, the aggregation of the largest online encyclopedias available, and the most definitive 2012-07-15 · Horst Dassler would be proud of his protege.
This ultimately inspired Dassler to create an aquatic swimwear brand today known as Arena. Arena offers some of the best high-performance racing suits currently available. Horst Dassler, Adidas, and the Commercialization of Sport "referred as Horst Dassler in this analysis " is a Harvard Business Review (HBR) case study used for MBA & EMBA programs.
Launched in 1973 by inspirational sports-lover, entrepreneur, and sports sponsorship pioneer Horst Dassler, Arena was the first swimwear company to engage
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Arena S.p.A. is a German manufacturing company of competitive swimwear created in 1973 by Horst Dassler. The company produces high-quality swimwear and equipment. It has subsidiaries in France, Germany, and the United States, and also operates through a global network of distributors and licensees, with presence in over 100 countries around the world.
In 1990, Arena was sold by Adidas to Japanese corporation Descente Ltd., which still commercialises its products. Horst Dassler (12 March 1936 – 9 April 1987): 215 was a businessman who was the son of Adolf "Adi" Dassler, founder of Adidas.Horst Dassler founded Arena, a swimwear company, and became chairman of Adidas, and at the time of his death it was the world's largest sporting goods manufacturer with affiliates in 40 nations. Horst Dassler was witness to history in the making. The legendary swimmer Marc Spitz won 7 gold medals in a single Olympic games, making Spitz the most decorated athlete in Olympic history. This incredible feat inspired Dassler – a visionary entrepreneur – to create a line of swimwear dedicated to the world’s best swimmers. Launched in 1973 by inspirational sports-lover, entrepreneur, and sports sponsorship pioneer Horst Dassler, Arena was the first swimwear company to engage in textile and fluid dynamics research in a quest to develop the fastest, lightest, smoothest, and most durable products for both the competitive and recreational swimmer.
Swimstore by arena. Sedan Horst Dassler utvecklade det italienska varumärket arena 1973 har det varit och är idag ett omtalat varumärke bland simmare.
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The legendary swimmer Marc Spitz won 7 gold medals in a single Olympic games, making Spitz the most decorated athlete in Olympic history. This incredible feat inspired Dassler – a visionary entrepreneur – to create a line of swimwear dedicated to the world’s best swimmers.
Speedo is easily one of the most popular, if not the most popular swimming brand in the …
Horst Dassler is Founder at Arena Italia SpA. View Horst Dassler’s professional profile on Relationship Science, the database of decision makers. 2019-03-04
Horst Dassler, tysk företagsledare, född 1936, död 9 april 1987, son till Adolf Dassler.. Horst Dassler var i början av sin karriär chef för Adidas Frankrike som var en av företagets viktigaste delar. Dassler var en av personerna bakom Adidas uppgång till världsföretag från 1960-talet och framåt.
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This men's swimsuit is a throwback to the suits seen on Mark Spitz, the most decorated swimmer of his time. Spitz's legendary performance in 1972 inspired sports visionary Horst Dassler to jump into the world of competitive swimwear and launch arena in 1973. The Mark Spitz Capsule Collection was created to respect, honor and inspire.
Horst himself was known as the father of sports sponsorship as a result Arena S.p.A. is a German manufacturing company of competitive swimwear created in 1973 by Horst Dassler. The company produces high-quality swimwear and equipment. It has subsidiaries in France, Germany, and the United States, and also operates through a global network of distributors and licensees, with presence in over 100 countries around the world. 2019-08-20 Arena S.p.A.